A practical guide to building an agency roster that earns its fee, covering scopes, roster models, fee structures and contracts, so every agency has a defined job and a clear reason to stay.
Part of the SmartBuyer Procurement Guide Series.
A roster builds itself one urgent brief at a time: a social specialist for a launch, a production house for a deadline, a network agency inherited with an acquisition. Overlapping scopes, three fee models and a hidden management cost follow, and every extra agency adds briefing, governance and invoice-checking time that appears on no invoice.
This guide gives you a practical route from an inherited roster to a deliberate one, from inventory and capability mapping to scopes, fees and contracts. It reflects what experienced marketing procurement specialists do differently, so every agency has a defined job and earns its place at the annual review.
If any of these describe you, this guide will earn back its 15 minutes.